JQY wanted to design a new website that would be primarily geared towards teens. Most of these teens are searching to learn about themselves and their options, or trying to find a secret support group where they could escape the scrutiny of their community. In addition, JQY was interested in becoming a hub of resource for schools, families and community leaders.
Their old website was extremely difficult to use, especially for teens and mobile viewers. A new responsive website and more friendly branding was desperately needed.
We dug deep to completely understand their needs as well as the goals, to create a user flow for each potential visitor. JQY went through a total rebrand and was given a friendly and inviting aesthetic. In order to capture both the attention of teens and adults, we incorporated the following:
Key Team Members: Russell Graf, Lead Designer, Sam Sheova, Art Director, and and Justin Shaddix Content Strategist