Why a ‘good logo’ matters: the key elements of a successful brand symbol

First and foremost, a good logo should be simple and easy to recognize. Cluttered designs with too many fonts, colors, or other elements can be difficult to decipher and can make a brand appear disorganized. Instead, a logo should be clean and straightforward, making it immediately recognizable to consumers.

People should be easily able to recall it by memory and recognize it when they see it again. This can be achieved through the use of simple, clean designs that are not cluttered or overly complex. The use of bold colors and strong, distinctive typography can also help to make a logo more memorable.

If I asked you think of a few logos you’d be able to easily describe, I guarantee you at least 3 of these would come to mind: Nike, Apple, McDonald’s, Addidas, MasterCard, FedEx, Target, Gucci, Audi. If I asked you to draw them, you probably could do it from memory alone.

You want it to properly represent your business or organization. This means that it should convey the company’s values, mission, and personality in a way that is relevant and meaningful to its target audience. A logo should be designed with the intended audience in mind, and should be able to effectively communicate the company’s message and identity.

As an example, you wouldn’t want to use Comic Sans for a serious logo, or have an accidentally ‘dirty’ logo. Sometimes it’s common sense, but other times, you might be surprised at what the market expects.

In a world where people can visually consume your logo in SO many different ways, it’s as important as ever to make sure it works in multiple formats.

This means that it should look good on large applications such as billboards, small formats such as business cards, on a website in color, or in black and white prints. It should be able to in size and color without losing its effectiveness or impact.

The examples below showcase logos changing for different use cases. Not every logo needs this, but if you can’t read it and know exactly what it is at a small size, you need secondary or tertiary logo.

Of course we’re inclined to say yes (and we’d love to be the ones to do it for you).

The answer is actually more complicated. If you’re just starting out and don’t really need a logo to get our business up and running, we might suggest getting a placeholder until your making some money. For instance, a tutor or a photographer who gets word of mouth referrals might not need something ‘official’ until later down the road.

With that said, if you’re looking to add it to clothing as a design element (not just on the tag inside), have it on social posts, or your business is generating income, we would recommend at least consulting with a professional. A well designed logo can really help improve sales and revenue, so don’t push it off if you want to grow!