Big-Agency Expertise
Boutique-Level Focus

Get agency-level results without the bureaucracy or inflated fees.

Internationally AWARDED

Recognized by the industry’s top awards for innovation, creativity, strategy, and impact


I’m Russell Graf—your direct link to award-winning design without the agency bloat. As an agency Creative Director, I concepted and worked with a team to produce an interactive experience that racked up medals (Cannes Lions, LIA, MM+M, and Clio). Leveraging that same expertise, I now deliver high-impact results, without the slow-moving layers or unnecessary overhead.

I know agencies inside and out. I rose through the ranks and saw how bureaucracy and forced billable hours hurt both budgets and results. That’s why I do things differently. No overhead. No layers. With me, you get a focused, collaborative partner who brings in senior-level specialists at the right moments—no wasted fees for people just sitting around. If you want to move fast, we’ll sprint. If you want to dive deep, we’ll explore.

You’re my priority. It’s your brand, and it’s my name on the line.

Our work speaks for itself—and for you

Voluntourism Up by 180%:
East Bali’s refined user experience soared engagement and drives sustained growth.

Bounce Rates Down 53%:
ITAC’s redesigned site kept visitors coming back, sustaining a 57% traffic increase over two years.

Faster Client Wins:
Springcoast Partners got a polished brand and website in under eight months, helping them stand out from day one.

Immediate Leads:
V.Mora’s website revamp brought five new leads in its first weekend post-launch.

Why Work With Me?

I’m lean, agile, and built around your needs

Direct Expertise

You work with me—a senior creative leader—every step of the way.

A Specialized (and Agile) Network

I don’t keep an entire crew on payroll just to bill you for overhead. Instead, I pull in heavyweight specialists—creative directors, animators, developers—exactly when your project needs them. No wasted time. No bloated fees.

Cost-Efficient and Scalable

Our lean, flexible approach delivers big-agency results while keeping costs optimized for your project’s scope.