Services: Logo Design, Visual Identity Systems, Brand Guidelines, Marketing Material Design, Print Assets (Business Cards, Letterhead, etc.)
Camara Goddard Hotel Group is launching a unique hospitality experience in The Gambia, known for tranquil escapes and exotic birdwatching. Beyond tourism, the hotel aims to uplift locals through community events and education.
Logo Concepts
Duality: Inspired by the differing styles of the founder’s monthers
Enrich: Incorporates the Gambia River, a life-giving and economy-enriching body of water.
Nest: Inspired by local birds and the careand time involved in nurturing new life.
We crafted a symbolic brand identity rooted in the founder’s upbringing by two distinct mothers: the carefree Camara and structured Goddard. The logo blends script lettering with classic typography, representing unity through duality. Rich greens and golden browns inspired by The Gambia’s landscapes pair with refined serif fonts, creating an elegant brand deeply connected to African nature.
In partnership with PPWA, Camara Goddard Hotel Group has made significant progress in fundraising and is well on its way to starting development. This project will not only provide a serene retreat for travelers but also create meaningful opportunities for local communities.
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(914) 980-0657
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