Services: Logo Design, Design Systems & Guidelines, Full Website Design and Development

FutureConnect helps middle school students in NYC Public Schools explore careers by connecting them with professionals. They needed branding and a website that appealed to kids and parents but primarily inspired professionals and donors to volunteer their time or contribute.

We designed a playful yet professional brand featuring illustrations drawn by the students themselves. A bright, curvy website guided visitors clearly toward volunteering or donating, highlighting past sessions and the program’s real-world impact. The new identity balanced youthful energy with credibility, driving more engagement from professionals and donors alike.