Services: Logo Design, Design Systems & Guidelines, Full Website Design and Development

FutureConnect helps middle school students in NYC Public Schools explore careers by connecting them with professionals. They needed branding and a website that appealed to kids and parents but primarily inspired professionals and donors to volunteer their time or contribute.

We designed a playful yet professional brand featuring illustrations drawn by the students themselves. A bright, curvy website guided visitors clearly toward volunteering or donating, highlighting past sessions and the program’s real-world impact. The new identity balanced youthful energy with credibility, driving more engagement from professionals and donors alike.

Russell and his team took time to understand what my brand stood for, listened to my stakeholders, and combined it with creative thinking to design a logo and website I’m proud to share. I’ve received spontaneous praise about how good-looking and easy-to-use the site is.

Charuta, Founder, Futureconnect