Services: Visual Identity Design Systems, Brand Guidelines, Logo Design, Website Design and Development, Marketing Material Design, Print Assets
Springcoast Partners is a growth equity firm that wanted a brand identity reflecting growth, nature, and renewal—capturing the shift from winter to spring.
The Challenge
Springcoast entered the growth equity world needing to differentiate from cold, Fortune 500 competitors with branding that projected both strength and trust.
Unconventionally, the team chose to draw inspiration from nature and the seasonal shift from winter to spring. We crafted a unique identity and website to resonate with entrepreneurs and highlight their deliberate investment approach in time for a rapid launch.
Strategy & Approach
Defining the Brand
Through intensive strategy sessions, we defined the brand personality. We established exactly how Springcoast looks and the visual tone.
Understanding the Landscape
Competitive analysis helped us map the visual territory and identify gaps in a landscape of aggressive corporate identities. This carved a path to an aesthetic that is both unique and recognizable.
Defining the Style
We blended modernity and minimalism with organic, approachable elements. Springcoast projects strength through stability while maintaining a human touch to feel like a trustworthy partner from the first interaction.
Visual Identity
The Heart and Soul of the Brand
We designed a modern logo that signifies strength, patience, innovation, growth, and new life and the potential to become a stable giant in the forest.
o complement the newly created logo, we developed an array of rules, guidelines, and numerous materials to build a robust and polished brand presence.
Unmistakable Results
345%
Search Visibility
Google Search impressions shot up from 7.7K to 34.3K, showing a massive increase in brand authority and keyword ranking since launch.
112%
Audience Growth
Total active users more than doubled year-over-year, indicating that market presence and brand awareness have reached an all-time high.
50%
Headcount Increase
Springcoast expanded from
its founding core to a robust team of specialized professionals, adding significant depth to its operational and financial leadership.
450%
Direct Traffic Influx
Direct brand intent rose from approximately 450% indicating Springcoast has evolved from a “discovery” brand to an industry staple.
Contact us.
hello@slam.studio
(914) 980-0657
Schedule a Meeting
Read our Google Reviews
We can’t wait to work with you. If you choose to call and there is no answer, please leave a messge or shoot us a text.